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Competing against the internet – The importance of customer service skills to your business

In a world now dominated by digital and online businesses, providing a high quality customer experience through well-trained sales and customer service skills has become imperative to achieving cut-through in a saturated market. BSI eLearning offers an animated eLearning program called Retail Excellence that teaches essential customer service and sales training skills to frontline retail employees.

Comprising 5 phases with 16 individual modules, BSI eLearning’s Retail Excellence program delivers an engaging suite of customer service specific content including; personal excellence, identifying customer needs, customer motivation, listening skills, dealing with angry and upset customers, making recommendations and diffusing challenging situations. Delivered in a fun, simple format, animated characters fill the screen and utilize humour, analogies and interactive activities to deliver the learning message in short 10-15 minute snippets.

The structure of Retail Excellence also provides the opportunity for flexible and tailored learning experiences for organisations and their employees. Retail Excellence can be personalized for individuals, allowing learners to complete the entire suite or select individual modules. Learners are not forced into time-consuming tedious sessions, but can be provided with targeted learning relevant to their specific to knowledge or skill gaps. In this current economic client, the words of Sam Walton, founder of Walmart ring true,

“There is only one boss-the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

The Retail Excellence program equips staff with the necessary customer service skills required to increase, and maintain sales in your business through a focus on customers and their needs.

To discover more about Retail Excellence and the other available options for your customer service team contact Jesse Kingsley at or by dialling +61 437 480 642.